<my Portfolio>
I’ve worked in the content marketing industry since 2017, doing research, telling stories, and establishing thought leadership and ghost writing across many industries.
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I build content strategies that connect audience needs, business goals, and brand storytelling into a clear, scalable plan.
My approach starts with understanding who the audience is, what they care about, and what action we want them to take. From there, I develop messaging frameworks, content themes, channel strategies, and campaign ecosystems that turn complex ideas into useful, engaging content.
I’ve created strategies across thought leadership, SEO, social, video, podcasts, email, web, and long-form content, with a strong focus on repurposing and building systems that extend the value of every idea.
I also bring a data-driven mindset to the work, using performance insights, search behavior, audience research, and analytics to continuously refine what we create and how we distribute it.
The goal is always the same: create content that is relevant, discoverable, consistent, and tied to a meaningful business outcome.
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I design practical AI workflows that help teams create, repurpose, and scale content more efficiently without sacrificing quality, brand voice, or strategic intent. My work includes prompt engineering, AI-assisted content development, long-form-to-short-form repurposing, video workflows, content automation, and building repeatable systems that integrate AI into existing marketing processes.
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I create content that turns strategy into something people can actually see, hear, read, and engage with.
My work spans long-form and short-form content across articles, blogs, whitepapers, eBooks, social media, video, podcasts, email, web, print, and campaign assets. I’m especially strong at translating complex ideas into clear, engaging content that feels useful, human, and on-brand.
Because my background includes writing, design, video, podcast production, and content strategy, I’m able to think across formats rather than treating each asset as a standalone deliverable. I often build content ecosystems from a single core idea—extending it into social posts, video clips, articles, graphics, email, and other supporting assets to maximize reach and value.
My goal is to create content that looks polished, sounds authentic, and serves a clear purpose within the larger customer journey.
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I create brand and packaging systems that make a strong first impression and stay consistent across every touchpoint.
My work includes visual identity development, logo design, typography, color systems, packaging, print collateral, and branded templates. I approach branding as more than aesthetics—it’s about creating a visual language that reflects the personality, positioning, and value of a brand.
For packaging, I balance creativity with production realities, designing concepts that feel distinctive while accounting for hierarchy, readability, materials, print specifications, and the customer experience.
Because I also work across content and marketing strategy, I’m able to connect the visual identity back to the broader brand story, so the design not only looks polished, but communicates something meaningful.
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I produce expert-led podcasts that turn strong conversations into strategic, multi-channel content.
My work spans episode concepting, guest research, interview development, scripting, host preparation, production coordination, editing direction, promotional strategy, and post-production repurposing. I focus on creating conversations that feel natural and engaging while still supporting a clear narrative and business objective.
I also think beyond the episode itself. I identify the strongest ideas, quotes, and moments and extend them into short-form video, social content, articles, key takeaways, and other derivative assets that increase the lifespan and value of each conversation.
My approach combines editorial judgment, storytelling, production strategy, and audience thinking to create podcast content that is credible, human, and built to travel across channels.
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I use data to understand what’s working, what’s getting in the way, and where content can perform harder.
My work includes content audits, channel analysis, SEO and search performance, campaign measurement, engagement trends, audience behavior, and performance benchmarking. I look beyond surface-level metrics to understand how content contributes to visibility, engagement, conversion, and broader business goals.
I also use performance insights to shape what comes next—refining messaging, testing formats, identifying content gaps, and prioritizing the ideas most likely to create impact.
The goal is to turn analytics into clear, actionable decisions that make content more effective over time.
2025
Greece
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